Whether famous brands or no-names, there are lots of companies out there for fishing that produce everything you may need in the branch from lures, hooks, and rods to beginner fly fishing rods. Among the oldest companies in this business there are Heddon and Rapala. But before talking about Rapala fishing lures, maybe we should first see a little of its history. The lure production was initiated some 60 years ago. The products are clearly crafted from experience and the until now, Rapala has developed progressively winning its name of international brand with a large distribution network and a great position in relation to its competition.

Rapala fishing lures came from Finland, originally. Fishing and farming was the occupation of the man, Lauri Rapala, who founded the company in his native country Finland. As the saying goes ‘Necessity is the mother of invention’, so did Rapala decide to improve his fishing productivity, by developing a better lure. In 1936 Lauri Rapala finally created a carved rough-looking lure which would produce an off-center and entice wobbling action. This initial model makes the basis for a lot of the Rapala fishing lures.

Lauri Rapala’s business had blossomed just before World War II. We could actually speak of a revival of the small Rapala business. In the very beginning, all the Rapala fishing lures were made by the founder himself and later on he involved the members of his family in the process as well. Since the very first days of the company, high emphasis was put on testing, and all the Rapala fishing lures still have to go through a rigorous quality checking process.

The international episode in the Rapala fishing lures story started after the Olympic Games of Helsinkin, 1952, when foreign visitors took some of the products abroad with them. From this moment, exports started, initially toSweden and Norway and then to the USA. In 1957 the business got formalized and the Rapala and Sons / Rapala-Uistin company was established. In 1962, Life Magazine published a long article about Rapala products. Maybe the fact that the article appeared in the same magazine issue that wrote about the death of Marilyn Monroe, had something to do with the company’s growing popularity in America; however the quality of its products definitely helped.

The rest of the international market opened a lot more easily after success of Rapala products in the United States, but there appeared lots of imitators too. The company has defended itself against these copies both by taking legal actions and, more importantly, by continuing the production of consistent high quality equipment that has always made the difference between the original products and the copies.

Whether famous brands or no-names, there are lots of companies out there for fishing that produce everything you may need in the branch from lures, hooks, and rods to beginner fly fishing rods. Among the oldest companies in this business there are Heddon and Rapala. And the history of the Rapala company is told by some of the oldest items they produce such as the Rapala fishing lures. The company started the lures production some 60 years ago. The products are clearly crafted from experience and the company’s track record and current unique distribution network, brand portfolio and manufacturing brand gives it a great position for further growth.

Rapala fishing lures came from Finland, originally. Fishing and farming was the occupation of the man, Lauri Rapala, who founded the company in his native country Finland. The creation of improved lures came from the practical necessity of improving productivity. In 1936 Lauri Rapala finally created a carved rough-looking lure which would produce an off-center and entice wobbling action. This initial model makes the basis for a lot of the Rapala fishing lures.

Lauri Rapala’s business had blossomed just before World War II. After the war Rapala revived his small lure making enterprise. Lauri Rapala made the fishing lures himself at first, but in time, the craft was also learned by some other family members. Lauri always wanted to test each and every lure to make sure it worked properly. Even at present all Rapala fishing lures are first tested and only afterwards packed.

The international episode in the Rapala fishing lures story started after the Olympic Games of Helsinkin, 1952, when foreign visitors took some of the products abroad with them. From this moment, exports started, initially toNorway and Sweden and then to the US. In 1957 the business got formalized and the Rapala and Sons / Rapala-Uistin company was established. In 1962, Life Magazine published a long article about Rapala products. It was perhaps because the same magazine issue wrote about Marlyn Monroe’s death that Rapala fishing lures increased their popularity in America, even if the quality of the products contributed most to the market impression.

After the success in the States, Rapala went international, copies having been made after their products. The company has defended itself against these copies both by taking legal actions and, more importantly, by continuing the production of consistent high quality equipment that has always made the difference between the original products and the copies.

Whether famous brands or no-names, there are lots of companies out there for fishing that produce everything you can think of in the branch from lures, hooks, and rods to beginner fly fishing rods. Heddon and Rapala are two names with tradition in this business. But before talking about Rapala fishing lures, maybe we should first see a little of its history. The company started the lures production some 60 years ago. The products are clearly crafted from experience and the until now, Rapala has developed progressively winning its name of international brand with a large distribution network and a great position in relation to its competition.

Rapala fishing lures were first produced in Finland. Fishing and farming was the occupation of the man, Lauri Rapala, who founded the company in his native country Finland. As the saying goes ‘Necessity is the mother of invention’, so did Rapala decide to improve his fishing productivity, by developing a better lure. The prototype for Rapala fishing lures saw daylight in 1936 in the form of a carved lure that caused an off-center and wobbled in the water. This initial model is still the basis for a lot of the Rapala fishing lures.

Rapala company won most of its fame after the Second World War. After the war Rapala revived his small lure making enterprise. In the very beginning, all the Rapala fishing lures were made by the founder himself and later on he involved the members of his family in the process as well. Since the very first days of the company, high emphasis was put on testing, and all the Rapala fishing lures still have to go through a rigorous quality checking process.

The international episode in the Rapala fishing lures story started after the Olympic Games of Helsinkin, 1952, when foreign visitors took some of the products abroad with them. From this moment, exports started, first toSweden and Norway and then to the USA. In 1957 the business changed its official name into Rapala and Sons or Rapala-Uistin. Further business exposure was achieved with the publication of a complex article in the pages of Life Magazine in 1962. It was perhaps because the same magazine issue wrote about Marlyn Monroe’s death that Rapala fishing lures increased their popularity in America, even if the quality of the products contributed most to the market impression.

The rest of the international market opened a lot more easily after success of Rapala products in the United States, but there appeared lots of imitators too. Legal actions have been taken against unauthorized copying, yet, forged versions still exist; yet, the quality provided by Rapala still remains a good criterion of appreciation that is surely unsurpassed.

Whether famous brands or no-names, there are lots of companies out there for fishing that produce everything you may need in the branch from lures, hooks, and rods to beginner fly fishing rods. Heddon and Rapala are two names with tradition in this business. And the history of the Rapala company is told by some of the oldest items they produce such as the Rapala fishing lures. The lure production was initiated some 60 years ago. Experience and tradition definitely influence the quality of the products and the company’s track record and current unique distribution network, brand portfolio and manufacturing brand gives it a great position for further growth.

Rapala fishing lures came from Finland, originally. Fishing and farming was the occupation of the man, Lauri Rapala, who founded the company in his native country Finland. The creation of improved lures came from the practical necessity of improving productivity. In 1936 Lauri Rapala finally created a carved rough-looking lure which would produce an off-center and entice wobbling action. This initial model is still the basis for a lot of the Rapala fishing lures.

Lauri Rapala’s business had blossomed just before World War II. We could actually speak of a revival of the small Rapala business. Lauri Rapala made the fishing lures himself at first, but in time, the craft was also learned by some other family members. Lauri always wanted to test each and every lure to make sure it worked properly. Even at present all Rapala fishing lures are first tested and only afterwards packed.

After the Olympic Games in Helsinki in 1952, foreign visitors were among the first who took Rapala fishing lures beyond the country’s borders to other countries. From this moment, exports started, initially toSweden and Norway and then to the USA. In 1957 the business got formalized and the Rapala and Sons / Rapala-Uistin company was established. Further business exposure was achieved with the publication of a complex article in the pages of Life Magazine in 1962. Maybe the fact that the article appeared in the same magazine issue that wrote about the death of Marilyn Monroe, had something to do with the company’s growing popularity in America; however the quality of its products definitely helped.

The rest of the international market opened a lot more easily after success of Rapala products in the United States, but there appeared lots of imitators too. Legal actions have been taken against unauthorized copying, yet, forged versions still exist; yet, the quality provided by Rapala still remains a good criterion of appreciation that is surely unsurpassed.

There are numerous manufacturers of fishing equipment, and they produce everything you can think of in the branch from lures, hooks, and rods to beginner fly fishing rods. Among the oldest companies in this business there are Heddon and Rapala. And the history of the Rapala company is told by some of the oldest items they produce such as the Rapala fishing lures. The company started the lures production some 60 years ago. The products are clearly crafted from experience and the company’s track record and current unique distribution network, brand portfolio and manufacturing brand gives it a great position for further growth.

Rapala fishing lures came from Finland, originally. Fishing and farming was the occupation of the man, Lauri Rapala, who founded the company in his native country Finland. The creation of improved lures came from the practical necessity of improving productivity. In 1936 Lauri Rapala finally created a carved rough-looking lure which would produce an off-center and entice wobbling action. This initial model makes the basis for a lot of the Rapala fishing lures.

Lauri Rapala’s business had blossomed just before World War II. We could actually speak of a revival of the small Rapala business. Lauri Rapala made the fishing lures himself at first, but in time, the craft was also learned by some other family members. Since the very first days of the company, high emphasis was put on testing, and all the Rapala fishing lures still have to go through a rigorous quality checking process.

After the Olympic Games in Helsinki in 1952, foreign visitors were among the first who took Rapala fishing lures beyond the country’s borders to other countries. From this moment, exports started, initially toSweden and Norway and then to the USA. In 1957 the business changed its official name into Rapala and Sons or Rapala-Uistin. In 1962, Life Magazine published a long article about Rapala products. It was perhaps because the same magazine issue wrote about Marlyn Monroe’s death that Rapala fishing lures increased their popularity in America, even if the quality of the products contributed most to the market impression.

The rest of the international market opened a lot more easily after success of Rapala products in the United States, but there appeared lots of imitators too. The company has defended itself against these copies both by taking legal actions and, more importantly, by continuing the production of consistent high quality equipment that has always made the difference between the original products and the copies.